Post-Production · AI Systems · Agentic Workflows

Tomas Graham

15 years making broadcast-quality work for Warner, Nike, and Morgan Stanley. Now I build the systems that make that quality scale.

Watch the Reel What I Build

Showreel

Reel 2025

A snapshot of recent work across broadcast and brand production spanning Warner Bros Discovery, HBO Max, Morgan Stanley, and other amazing projects.

0x
YoY video performance
~300 → 30K views via creative testing
0+
AI-driven assets
delivered through agentic workflows
0%
Production reduction
via automated repurposing pipelines
0x
Engagement scaled
systematizing high-performing patterns

AI-Driven Production

AI Content

End-to-end AI creative system for Big Hammer Wines — 210+ branded assets across paid and organic.

Broadcast & Enterprise

Traditional Production

Broadcast and enterprise production for Warner Bros Discovery, HBO Max, and Morgan Stanley — LATAM and global.

AI Workflow

70% Planning.
The rest is generation.

Traditional animation taught me one thing: plan everything before you touch a tool. That logic doesn't change with AI — only the tools do.

Character Location Keyframe 01 Keyframe 02
Case 01 — Client
Adega Mayor Reserva, Lisbon
Character Location Keyframe 01 Keyframe 02
Case 02 — Personal
The Last Men
See the Full Workflow →

Concepts

Key visuals.
Campaign concepts.

Approved campaigns and concept mockups for wine, hospitality and lifestyle brands — old and new.

Susana Balbo — A Different Fold
Susana Balbo — A Different Fold
Black Hammer — Launch
Black Hammer — Launch
Salentein — Drawn to Franc
Salentein — Drawn to Franc
Norton — Hold the Moment
Norton — Hold the Moment
Choose the Challengers
Choose the Challengers
El Esteco — Make an Entrance
El Esteco — Make an Entrance
Final Hammer — Cellar Catalogue
Final Hammer — Cellar Catalogue
Salentein Numina — Open a New Chapter
Salentein Numina — Open a New Chapter
Final Hammer — The Deal Is Gone
Final Hammer — The Deal Is Gone
Nieto Senetiner — Rooted, Reimagined
Nieto Senetiner — Rooted, Reimagined
Talosa — Discover Something New
Talosa — Discover Something New
Colomé — Hold Your Attention
Colomé — Hold Your Attention
Black Hammer — Now Pouring
Black Hammer — Now Pouring
Emberday — The Day Can Wait
Emberday — The Day Can Wait
Emberday — Please Disturb Later
Emberday — Please Disturb Later
Hospitality — Stay a Little Longer
Hospitality — Stay a Little Longer
Final Hammer — Black Friday
Final Hammer — Black Friday
Final Hammer — The Next Drop
Final Hammer — The Next Drop
Black Hammer — Reveal Edition
Black Hammer — Reveal Edition

Career

Experience

15 years across LATAM, Europe, and North America.

  1. 2024 — Present

    Creative Director Remote

    Big Hammer Wines

    Built an end-to-end AI video pipeline from zero. 210+ branded assets across Meta, Instagram, YouTube, and ecommerce in under 12 months. Scaled output from 2 to 30+ assets/month through modular systems and agentic workflows.

  2. 2023 — 2024

    Video Director Freelance

    HBO Max · Morgan Stanley · Bundesliga · McDonald's

    Directed performance video and post-production for HBO Max, Morgan Stanley, Bundesliga, and McDonald's. 100+ branded assets across digital, social, and broadcast at global scale.

  3. 2021 — 2023

    Video & Multimedia Strategist

    433 · Amsterdam

    Scaled content output 4x through KPI-driven optimization and A/B testing. Created and led "Outside the Box" — an original player analysis series that grew from ~300 to 30K+ views per episode in 3 episodes. Produced branded campaigns for Bundesliga and other global partners.

  4. 2017 — 2021

    Senior Creative Producer

    Warner Bros Discovery · LATAM

    100+ cross-platform campaigns for CNN, Cartoon Network, and TNT across LATAM. Live-action and post-production for branded campaigns, events, and major entertainment activations.

Profile

About

15 years across broadcast, brand, and documentary production — on set, in the booth, behind the lens. Warner Bros Discovery, HBO Max, 433 Studios, and more across LATAM, Europe, and North America.

That background is what changes the output. When I build AI systems and prompt frameworks, the result doesn't look generated — it looks directed.

Craft
  • Video Direction & Cinematography
  • Sound Recording & Design
  • Photography & Editorial
  • Editing & Color
Direction
  • Creative Direction
  • GenAI Creative Systems
  • Agentic Workflow Design
  • Performance Strategy
Stack
  • Claude Code · ComfyUI · Remotion
  • VO3 · Google Flow · Kling
  • After Effects · Premiere Pro
  • OpenAI · LM Studio
Education
  • Master in Applied AI — Las Hespérides (in progress)
  • Postgrad Marketing — UADE
  • B.A. Image & Sound — UBA

Systems · Stack

What I Build

01

Multi-Agent UGC Generation

AgenticTrend IntelUGC
02

Agentic Workflow Architecture

Claude CodeComfyUIRemotion
03

JSON Prompt Systems for VO3

VO3Prompt EngineeringConsistency
04

Natural Language Video Editing

LLMPremiereAutomation
05

Hybrid LLM Infrastructure

LM StudioOpenAIInfrastructure
06

Custom After Effects Plugin

After EffectsLocal LLMPost

Get in touch

Let's build
something good.

Open to GenAI Creative Director roles, advisory engagements, and conversations about scaling creative through AI.
Based in Buenos Aires · Remote-first · Previously Amsterdam, Italy, Brasil, Costa Rica

tgraham919@gmail.com LinkedIn
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